Win back your bounced website visitors.
Kringle turns otherwise-lost website traffic into pipeline by identifying visitors, filtering for likely buyers, and reaching them with a useful lead gift.
Warm traffic, cold pipeline
You invest a lot of time and money into your marketing, all to drive traffic to your website.
But the overwhelming majority of your visitors leave without filling out your lead form.
97% of B2B website visitors bounce.
Which means your inbound demand is melting before it becomes pipeline.
But your visitors came for a reason. They were interested. They just weren't ready to start a sales process.
Don't let them leave empty-handed.
Kringle wins them back
A simple three-step process inspired by the original gift-giver himself.
Make a List
Get the name, job title, and company information of your anonymous visitors.
Check it Twice
Filter for the ones that match your buyer persona criteria.
Deliver a Lead Gift
Send the good-fit visitors something worth opening.
Our lead gift workshop
A great lead gift, delivered at the right moment, can turn a lukewarm bounced visitor into a piping hot opportunity.
But just like how Santa knows what toy each kid wants, it's important to deliver the right lead gift.
We take care to understand the nuances of your category and customers. As a result, the lead gifts that we craft delight prospects, and—more importantly—spark conversations.
Your recoverable pipeline
Use this bounce calculator to see how many pipeline opportunities you can recover by deploying a lead gifting program.
Bounce
How many visitors leave without filling out your lead form?
Recover
Of those bounced visitors, here's what you can typically recover.
Impact
Estimated pipeline recovered each month.
4,850 bounced 970 identified 10 pipeline opps
*Recovery rate is a function of website traffic quality and lead gift impact.
These are directional assumptions. The study replaces them with your real numbers.
Lead gifting study
Run a focused three-week study to get clarity on how well lead gifting works for your business.
Visitor identification
We install tracking so you can see exactly who's browsing.
Buyer persona filters
We build filters so that only good-fit visitors receive your lead gift.
First lead gifts
We craft lead gifts tailored to your buyer personas.
Full performance data + recommendation
We report on your traffic quality, identification rates, and engagement.
Study Fee
$2,500
3 weeks, fixed fee
Outcome
Clarity
We'll both know if we want to keep working together or not. As long as we're both good, we move into ongoing support and campaign optimization.
Booking soon
Frequently asked questions
Everything you need to know about lead gifting.
Lead gifting is the practice of proactively sending valuable content to leads before they're ready to talk to sales.
Instead of pushing for a form fill or running cold outreach, you give interested buyers a thoughtful gift that reflects your category perspective, builds trust, and lets them engage on their own terms.