Let's win back your bounced website visitors.
Kringle helps vertical software companies identify their bounced website visitors, figure out which ones are worth reaching, and deliver a lead gift that gives them a reason to come back.
Warm traffic, cold pipeline
You spend thousands each month to drive traffic to your website, but 97% of visitors leave without filling out your lead form.
Which means that your inbound demand melts before it becomes pipeline.
Those visitors came to you for a reason. They were interested. They just weren't ready to buy.
Don't let them leave empty-handed.
of website visitors bounce without filling out a lead form.
Kringle helps you win them back
A simple three-step process inspired by the original gift-giver himself.
Make a List
Put a name, title, and company behind your anonymous visitors.
Check it Twice
Filter for the ones that match your buyer persona.
Deliver a Lead Gift
Send the good-fit visitors something worth opening.
Our lead gifting studio
A great lead gift, delivered at the right moment, recovers pipeline that would have been lost.
Our favorite style of lead gift is an Educational Email Experience (EEX) — a 5–7 email sequence tailored to each of your buyer personas. Each email is short, delivers one useful idea about how you help that persona.
By the end of the sequence, instead of losing them to an anonymous bounce, you started a relationship.
Your recoverable pipeline
Use this bounce calculator to see how many pipeline opportunities you can recover by deploying a lead gifting program.
Bounce
How many visitors leave without filling out your lead form?
Recover
Of those bounced visitors, here's what you can typically recover.
Impact
Estimated pipeline recovered each month.
4,850 bounced 970 identified 10 pipeline opps
*Recovery rate is a function of website traffic quality and lead gift impact.
These are directional assumptions. The study replaces them with your real numbers.
Lead gifting study
Run a focused three-week study to gain clarity on if lead gifting works for your business.
Visitor identification on your website
We install a pixel so you can see exactly who's browsing — name, title, company, email.
Buyer persona filters configured
We set up targeting so only good-fit visitors receive your lead gift.
A custom Educational Email Experience (EEX)
A 5–7 day email sequence built around your category point of view, tailored to your buyer persona.
Full performance data + recommendation
Real numbers on traffic quality, identification rates, persona match, and engagement.
Simple pricing
Study
3 weeks, fixed fee
$2,500
Outcome
Clarity on if lead gifting works for your business.
If it does, we'll expand to more personas and shift to performance-based pricing.
Booking soon
Pre-Work
- Your teamShare context about your product, market, and ideal customers.
- Our teamWe do research on your category and competitors to inform the gift.
Week 01 — Build
- MondayKickoff (30min)Install pixelFounder interview (30min)
- TuesdayGTM Team Interviews (60min)
- WednesdayDraft EEX + configure visitor filters
- ThursdayRefine EEX
- FridayGo-Live (30min)Finalize EEX + filtersInitial visitor data
Week 02 — Test
- MondayLive data collection
- TuesdayLive data collection
- WednesdayLive data collection
- ThursdayLive data collection
- FridayMidpoint Review (30min)Early performance data
Week 03 — Assess
- MondayLive data collection
- TuesdayLive data collection
- WednesdayLive data collection
- ThursdayAnalysis
- FridayFinal Review (30min)Full performance data
Frequently asked questions
Everything you need to know about lead gifting.